24th April 2012

Scottish Provident: This season’s must have – our Gender Directive toolkit

In December 2012 the EU Gender Directive will mean that women will pay the same as men for life cover, an increase of up to 15%*. That makes them this season’s must have for you.

The countdown to Gender Directive has begun. You now have less than 250 days to get the message out to your female clients urging them to buy now or risk paying more later.

This is a fantastic one off opportunity to maximise your protection sales before rates increase and to expand your customer base. Plus, Scottish Provident has all the tools to help you grab it - from targeted sales aids to approach letters and emails you can send in minutes.

Our toolkit allows you to target existing female clients – but we believe you should also grab the opportunity to get the message out wider than your database. And we can help you do just that. Our Marketing Top Tips are packed full of ideas and suggestions to help you target and advise females on protection. From advice on events and segmentation to making the most out of social media they are a must have read. And to get you started, our new tool lets you personalise glossy posters that we print and deliver to you. Simple.

Visit our unique toolkit at www.scottishprovident.co.uk/nextlevel

*HMRC Consultation Document, Dec 2011: UK response to the 1 March European Court of Justice ruling that insurance benefits and premiums after 21 December 2012 should be gender-neutral

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